I’m Alvaro, CEO of Luzia. We build an AI assistant used by millions of people across Latin America and Spain.

I started writing here because it helps me think. Most of what I post is me working through how AI actually changes industries, products, and the way we raise kids. Not the hype version. The version where you look at the numbers, build the thing, and see what happens.

I post when something clicks in my head and I need to write it down. Expect pieces on AI strategy, product building, e-commerce, and the occasional piece about my kids teaching me things I should already know.

Why subscribe?

If you’re building with AI or thinking about what it means for your work, you’ll probably find something useful here. Subscribe and I’ll show up in your inbox when I have something worth reading.